OPTIMIZING YOUR WEBSITE USING A PROFESSIONAL PLANNING AND INFORMATION STRUCTURE

Website Planning Services

For a website to be successful, you must have a format that works for your target audience. There are troublesome issues that often cause potential customers to abandon your website. Our experts know how to avoid them. By using our services, we will analyze your website to look for internet user's typical complaints following a survey handled by Vividence Research.

  • Over 50% of all users complain about inadequate search engines
  • More than 30% abandon slow-loading websites
  • Another 30% are turned off by a poorly structured website
  • Almost 30% despise a main web page that is messy or overwhelming
  • If you ask personal questions at time of registration, you stand a chance of losing valuable clientele
  • 25% will leave a website that has perplexing names to their menu options

Think about your own experiences with the internet. How many times have you given up on a site with graphics that loaded at a snail's pace or that had infuriating ads covering the homepage? Many of us have. With millions of websites available worldwide, you need to avoid these pitfalls. Large-scale web domains utilize the power of database-driven, content management systems for their websites, but many do not tap into the full benefits of these fabulous resources to guarantee their successfulness. A 1995 study done by Landauer shows that more than 50% of all IT projects are failing to grasp their full potential or are abandoned shortly after their creation. Given those statistics, is it any wonder that slow internet sites and lousy structure are top complaints?

Successful internet companies use careful planning and structure in their website development. By making the most of the information and resources available to them, they launch a powerful website that grabs attention. websites that start out strong are likely to avoid the need for redesign in the months or years to come. Not only will this increase clientele and revenues, but it also saves money in the end.

Key Trouble Areas

Today's internet sites lack planning. If your retail or service website is failing to capture and keep clients, you may be missing your potential by up to 50%. According to Forrester Research, your internet storefront may be driving two-fifths of your clients or potential clients away. Are you aware that more than 50% of all online shopping carts are abandoned? Many internet retailers feel a redesign of their store is the best step, but in reality this is not always the way. Up to $2 million is spent every year in website overhauls that still fail to turn a website into a thriving business. Overhauling your website is not necessarily the answer.

The Solution: Creating a Powerful Master Website Plan

A large internet retailer or service provider must think beyond a new look or rearrangement of their web site. Our professional information architects have the skills guaranteed to fix your website quickly and effectively. We will come up with a comprehensive website blueprint that guarantees success. You will work with us every step of the way! By putting our heads together, we can come up with a powerful layout that matches your goals.

Once we have a master plan, we will create a detailed layout of how your site will look and function. This visual reference allows you to experience the website before any actual computer work is completed.

Benefits of Professional Planning and Information Structure:

Look at the services we offer:

  • (CMS) Content Management Systems: These powerful components work together to build and maintain your internet site's content without needing to know or understand HTML coding and programming
  • Functionality: We offer many internet components to make your website run efficiently and effectively. We are experts with Content Management Systems, product positioning, graphics, data entry screens, and text field specifications
  • Optimal Paths: We will increase your sell-through and conversion rates by making the site clear and perceptive. We will reduce the number of steps involved in the checkout process to eliminate abandoned shopping carts
  • Site Diagramming: We offer a full blue print of your website including the home page, primary and secondary navigation, and all sub-categories
  • Wire Frames: Wire frames are a blueprint of your website that demonstrates every feature of your internet site and how they all work together

Once we have completed our job and have an excellent blueprint to offer you. You can hire our professionals to build your internet marketplace at a competitive rate or bring the blueprints to your own designers.

Try not to overlook the benefits of having professionals go through your website to make it into a powerful sales and information resource. Millions of customers go online to research products or services before they make a commitment. With the right look and feel, your website could be gaining all the attention and business. Increase revenues and clientele using our services.

If you would like more information about our Strategic website Planning and Information Architecture services, please email us.