ENHANCE CUSTOMER SATISFACTION WITH A USER-FRIENDLY WEBSITE

Website Usability Evaluation Services

There are more than 100 million internet users in the world today. For an internet business to thrive in this cut-throat marketplace, a website must be user-friendly, informative, and professionally designed. Websites that succeed use applicable software, search engine visibility, and web-related applications that work to make a product or brand shine.

If you have slow web pages, incorrect links, or a disorganized poorly designed website, odds are you are losing business. By undergoing a usability evaluation, you will learn if you are pleasing potential customers or driving them away.

What are the Benefits of having a User-Friendly Website?

By analyzing your website, you have the necessary tools to update your website for your potential clients. Time and time again, studies prove that internet users are unlikely to return to a website that proved troublesome. Pop-up ads, slowly loading pages, and poorly worded content are all potential problems. According to a study performed by DoubleClick, almost 60% of all internet shopping carts are abandoned. This means that only two of every five people finish their online shopping trip. Think of all that lost revenue!

You must also consider that for every negative shopping experience, that potential customer is bound to spread the word to his or her family and friends. Studies show that for every negative experience, the internet customer tells ten other people. If you lost three customers in one day, you have potentially lost thirty-three clients. These astounding rates could cripple your business.

According to Fogg (2003), the key to a successful website are your reputation and the credibility you put forth. If you create a website that is user-friendly and reliable, you are far more likely to receive positive feedback, positive word of mouth, and increase revenues.

Problematic Traits

The term usability is best defined as the speed or ease at which a person can use a program, item, or website. Usability is hampered by a number of troublesome issues that can influence a person's experience with your product, website, or service. Many problems can occur, but the most common ones are:

  • Slow page loading times
  • Frustration with the overall design
  • Confusion with the way the site is set-up
  • Using the specific website takes too long
  • System errors or bad links

You must consider the computer skill of your potential client. If they have limited knowledge, they will rely on sites that are formatted to help a beginner. If your site is hard to use, you are guaranteed that they will move on to your competition. A first impression is always the lasting impression.

The Solution: Creating a User-Friendly Website

You can trust in PS WebSite Design to make your website user-friendly and unforgettable. Our website usability professionals use your input every step of the way. Not only will your brand or product stand out, but also you will also attract new customers, satisfy established customers, and steadily increase your revenue. Our experts can:

  • Improve page loading rates
  • Help make navigation flow quickly and smoothly
  • Create a user-friendly design
  • Reduce customer support costs
  • Reduce maintenance costs
  • Attract traffic
Concept Evaluations

The PS WebSite Design Team will analyze your website's organization and suggest changes based on their findings. Their goal is to help improve the flow of your site so that anyone, regardless of his or her computer knowledge, can maneuver through your website with ease.

Focus Groups

With a focus group, our experts spend time with a group of people who test different interfaces on your website. The focus group offers valuable insight into the strengths and weaknesses of each design. This allows you to learn exactly what clients want from your website.

Usability Evaluations

These evaluations take a group of people and observe them as they attempt to use your website. By using a test group, the experts are able to pinpoint where the problems lie. This enables them to suggest changes that would eliminate common troubles pointed out by a wide array of internet users.

User Interface Evaluations

Our team of professionals will quickly provide you with improvements that will improve and enhance the usability of your website. The savvy internet professionals base their recommendations on hours of interaction with your website compared to other websites.

If you would like more information about our website usability evaluation services, please email us.