Who’s Following You? How Well Do You Know Your Social Media Audience?

25 May 2017

By understanding the correlation between your customer and social media audience, you can develop an accurate overview of your target audience and customer personas. This data will not only help you create appropriate targeted campaigns but also allow you to … Continue reading

Demystifying Google+

24 January 2012

When Google first launched Google + there was a lot of talk – but what’s it all about? Pioneered by the people behind Google Search Engine, Google+ can be understood as an amalgam of social networking and identity service. Some … Continue reading