Who’s Following You? How Well Do You Know Your Social Media Audience?

25 May 2017

By understanding the correlation between your customer and social media audience, you can develop an accurate overview of your target audience and customer personas. This data will not only help you create appropriate targeted campaigns but also allow you to … Continue reading

Google Adwords or Linked-In Advertising? Which One is Best?

24 January 2014

On the Surface… Did you know the daily Google searches for 2013 is estimated at around 5,900,000,000? As I am sure you are aware, the Google search engine is one of the most commonly used across the world on a … Continue reading

Linkedin Marketing

16 April 2013

Linkedin Marketing is often something that businesses miss when using social media. They may have a Facebook page, a Twitter account and a Pinterest board, but many are not aware about the benefits of using Linkedin to market their brand, … Continue reading