How The New Adwords Features Can Benefit Small Ecommerce Businesses

16 January 2018

As a small ecommerce business, launching an Adwords campaign can seem like a daunting task, especially when larger retailers appear to dominate the search results pages. However, over the past few months, Google has introduced a number of new features … Continue reading

Google Adwords – Destination URLs to Become Read Only on July 1st 2015

19 June 2015

Google Adwords is a paid advertising platform where you can pay for traffic to your website. Using Google Adwords you can attain prominent placement within the search engine results although this is only on a paid basis. If your company currently … Continue reading

Google Adwords Advice – 3 Top Tips For A Small PPC Campaign Budget

11 April 2014

When you are first setting up a Google Adwords campaign your budget is often very limited. A monthly campaign budget of £250 can break down to roughly £8.33 for a daily campaign spend. Obviously the amount of clicks your campaign … Continue reading

Google Adwords or Linked-In Advertising? Which One is Best?

24 January 2014

On the Surface… Did you know the daily Google searches for 2013 is estimated at around 5,900,000,000? As I am sure you are aware, the Google search engine is one of the most commonly used across the world on a … Continue reading

Writing Compelling Adverts for Google AdWords

29 October 2013

Google AdWords is a powerful medium to get traffic to your website. The higher click through rate of your Google advertisements is largely responsible for the success of your Google AdWords campaign, and this is ensured only when your adverts … Continue reading

Keyword Competition Analysis

27 June 2013

What is “Competition” in terms of Google Adwords? Assuming you have a basic knowledge of keyword research, you will know that keywords are words or phrases that help find your business online. Keywords can generate more traffic to your website … Continue reading

Remarketing – What do you think of THOSE internet ads?

16 May 2013

Remarketing – everyone using the Internet has experienced this. Not everyone knows what it is. Have you ever seen an advert on the Internet that seems to be directly aimed at you? Something that you searched for last week such … Continue reading

PPC Marketing – write great content for your ad.

8 April 2013

PPC Marketing can be an excellent way to get more traffic to your website and a great return on investment. However this can all fall apart if your ads are poorly written. PPC Marketing – how to write a great … Continue reading

Google AdWords Tools – negative keywords

8 April 2013

Google AdWords tools include a host features that allow you to analyse and manage your online advertising campaigns. The Keyword feature from Google AdWords tools, allows you to perform research on the popularity of your chosen keywords. Google Adwords Tools … Continue reading