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23 May 2018
The core shift since the explosion of websites and digital marketing is talking directly to your customer and asking them to reply. How do you get this level of engagement? Identify value for your customer.
Customer-centric marketing is often only superficial and does not go far enough to map what is unique about your offer to customers. The key to a customer-focused approach is a strategy to uncover what your customers want and need from your business. This knowledge will then underpin all a brand does in the market.
This change in mindset is key to getting the messaging right and, along with a well-designed UX, will increase engagement on websites, social media and email marketing. Using a customer-centric approach is what makes marketing successful.
As a result, customer value becomes the focus of the sales journey, product promotion, brand engagement and marketing. A customer-centric model defines what is different about digital marketing, and if you get it right then you will get the engagement you are looking for from your customers.
Does your digital agency press you to identify your core benefits to customers and what value can you offer to them? As a website creative and marketing company, we explore these issues in our first meeting with new clients. We focus on customer value in every aspect of your online presence.