As more people are now choosing to buy products and services online, building an online store has become a popular choice for many new and existing businesses.
From a single product to sophisticated custom developments, our team have the right knowledge and experience to make sure your online store is a success.
If you are selling products or services online, it’s important to ensure the design of your looks professional and meets visitors’ expectations.
We will custom design your site with your target audience in mind, ensuring first-time visitors feel confident in making a purchase and existing customers want to return to your website.
When a customer makes an order online, there is a common protocol used to ensure the order is completed successfully and the payment can smoothly be processed from the customer to the merchant.
Customer pays online > Payment details sent via secure payment gateway > Merchant account processes payment details > Customer payment successful or unsuccessful > Funds sent to the merchant.
When building an online store you can set up your payments to be completed from another source such as PayPal or Google Checkout. This can be done quickly without setup costs or monthly fees. However in order for a customer to complete a transaction they may be temporarily taken from your website which may make your website look unprofessional and also it will be difficult to track any shopping cart abandonments.
Allowing a customer to complete a transaction on your website can provide visitors with a legitimate reason to choose your company. To do this you must set up a payment gateway and merchant account. Choosing this option can sometimes involve a setup fee and monthly ongoing charges.
A payment gateway is the online equivalent to an in-store card payment terminal. It is an e-commerce application which enables payment details to be sent over a secure platform.
Some of the most popular payment gateways include: Worldpay, Sagepay, Paypoint and Cardsave. We will ensure that all your visitors have peace of mind that their sensitive information (credit card details, residential addresses etc) are processed safely and securely.
Merchant accounts verify all customer payment information including if the correct details have been submitted, the card has sufficient available funds or even if the card has been stolen.
With more and more people choosing to buy products online on a daily basis, the needs and expectations of the user are growing. The more your store can appeal to your visitor’s needs and requirements, the higher the chance they will choose to order from your website.
Using high-quality markup and some of the best open source platforms such as Magento and WooCommerce, we’ll custom build your site to incorporate feature-rich elements which will help you to easily manage your store online and stay ahead of your competition.
Once your site is visible to your target audience, it’s vital that your site provides the best possible return on your investment.
We offer a wide range of digital marketing services to help you stay in line with your business targets and objectives. These include: on-page conversion optimisation, visitor behavioural analysis and reporting, competitor performance analysis and product research.
Pay per click is an internet marketing method which helps you drive more traffic to your website by paid advertising. As the name suggests, you will only pay for each click you receive. This means that you can set your pay per click budget in line with your marketing spend – so you never pay more than your allocated daily budget.
Using a variety of marketing channels such as Google Adwords, Bing Ads, LinkedIn Ads, Twitter Ads, Facebook Advertising and much more, we can help you to double your online sales potential and increase your online investment. Find out more here.
How much will my online store cost?
Typically, the cost will ultimately be determined by the number of pages and your desired website functionality. To find more information about our e-commerce solutions and what we can do for you get in touch with a member of our team today.
Andy Taylor - Outsmart Agency Ltd
“PS Website Design are quite simply brilliant! The never fail to deliver on time, every time and within budget. As a business they are one of Outsmart’s key strategic partners and have been instrumental in helping our business to develop and every member of the team are a pleasure to deal with!”