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31 October 2014
Emotional triggers are often forgotten when designing a website, which is a great shame as they can make a huge difference to your customer base.
There are many strategies available to get you more visitors on your website, lots of techniques concerning search engine optimisation and advertising. Whilst these are invaluable and absolutely necessary, you should also think along the lines of psychology too.
Have you heard about the left/ right brain theory? Have you ever wondered what it has to do with web design?
Human beings can be very easily convinced whether you’re being persuaded by a friend to accompany them on a night out, by the shop assistant to buy that pair of jeans you’re undecided on, or when purchasing something online. Emotional triggers persuade us to take actions.
Our online presence is becoming more public, and a lot less private. A few decades ago it was the norm to use formal language on websites, now brands are getting more personality to appeal to their users, using a variety of appropriate emotional triggers.
We all use the left and right side of our brain to some extent, but we tend to use one side more than
the other. Thinking of this psychological theory when designing a website can really help you look at it from a more human perspective. You can ask yourself questions such as; how can I appeal to people logically and creatively? What would make the visitor trust us but also find us creative and modern?
When writing your web content, you should consider using emotional triggers to evoke the feelings of your website visitors. This concept will undoubtedly appeal to people’s feelings making you stand out from the crowd.
For example, ‘Belle Flower’ is an online fashion company. The following are examples of how they could use different emotional triggers to obtain more customers.
You can use these emotional triggers plus more, and apply it to all types of businesses. They all amount to persuasion in web design. A website is so much more than just looking good, using emotional triggers doesn’t need to be viscous, just persuasive.
How do you want to make people feel when they come to your site? What will influence them to invest in your service/ product?
Persuasion is a skill that requires development, just like any other. The important thing to remember with emotional triggers is that; if people are not compelled, they will not invest time and money. This means less visitors and customers for you. You don’t want that. Be careful when you are writing to your customers via your website content, think about how you would talk to them in real life, and what you would say to convince them to buy your product/ service with emotional triggers in mind.
If you would like to find out how can make your website work harder for your website and increase your website’s performance take a look at our website audits.