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8 September 2012
What could be so alarming about the innocuous text files that almost every other site nonchalantly deposits on the visitors’ computers? Well, it’s the users’ privacy that these files can compromise.
The EU cookie law is applicable on the websites using cookies and which satisfy any of the following conditions:
1. The website is based in any of the EU countries.
2. The website targets visitors/customers/clients in any of the EU countries, irrespective of the place of hosting of the website.
3. Ecommerce websites selling goods/services in any of the EU countries.
In short, the website must fall within the legal jurisdiction of EU. The place of hosting is not relevant for the application of new EU cookie law.
The rules of the game have changed. Now, the era of freedom of using cookies is over. With EU cookie law in effect, the website owners need to seek permission of the visitors to use the cookies. The intention is to protect the online privacy of the internet users.
In fact, the law is wide in its ambit and includes every technology that can store information in the computer.
So, what could be the implications of not following the law? To start with, there will be monetary implications in the form of penalty. However, even this is applicable only in the most serious forms of breaches, like in cases where the number of affected individuals is very large.
The EU nations are slowly getting the hang of the changed legal regime, and many countries, like UK, Estonia, Denmark, etc. have already brought in their national legislations in conformance with the EU Directive on cookies.
The necessary implication of the EU cookie law is the prohibition of third party cookies as well as the cookies used for targeted advertising, as very few users are expected to give permission to deposit these cookies on their computer systems.
If you have concerns about how you are using, or want to use, cookies – why not give us a call today to discuss?