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18 January 2013
Do you have a Facebook Fan Page? Or thinking about creating one? Then Facebook insights is a fantastic tool for analysing how people engage with the content you publish.
Checking Facebook has become part of a daily routine for a lot of folk. This has created a huge opportunity for marketers to connect with their audience.
Once you have a Facebook page for your business you obviously you want to know how successful it is becoming and who you are engaging with, which is why we have created a Facebook Insights Beginner’s Guide.
There are two types of Facebook Insights;
It’s really up to you what you would like to know using Facebook Insights. Once determined you can sort through the data and pick out the parts which are important to your marketing plans.
As a general rule of thumb we would suggest paying attention to the following Facebook Insights.
As mentioned previously, it is normal for you to have some fans that unsubscribe, however it is useful if you can keep track of what’s going on. Here is a calculation by which you can see how many fans are leaving your site.
Daily Unlikes / Daily Fan count = Number of Fans Leaving your Site
It could also be very useful to know how many fans are returning to your page. In this instance you can use the following calculation using the data from page views;
Number of Page Views – Number of Unique Page Views = Number of Returning Fans
Talking about this is another insight that some get confused with. You can find it directly beneath the ‘number of fans’ data, it is also visible to everyone who visits the page. It’s normal for this number to be significantly less than your overall number of fans, probably around 4-6%.
It is basically the number of unique users who have gone and created stories about your page within their own Facebook stream. They can do this by liking, commenting, sharing or tagging your page/ post/ photo. The data works on a 7 day rotation period, so the percentage will change daily.
Facebook Insights are always changing so it is important to monitor it on a regular basis in order to re-evaluate your marketing strategy. Why not keep a record of your Facebook Insight data by downloading it from Facebook or by noting down certain insights on spreadsheet to further analyse data.
Pleas don’t hesitate to reference our Social Media Marketing Page for further information, or alternatively, give us a call to discuss the opportunities for your business to grow online through Social Media