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24 January 2014
Did you know the daily Google searches for 2013 is estimated at around 5,900,000,000?
As I am sure you are aware, the Google search engine is one of the most commonly used across the world on a daily basis. That’s why when it comes to finding potential search traffic for your marketing campaign, Google Adwords is definitely king.
So with such a large volume of available traffic and a wide potential audience, what’s the point of even considering Linked-In Advertising?
It is estimated that 560,000 business professionals around the world visit the Linked-In online network on a daily basis. This is why Linked-In is seen as a prime opportunity for companies to showcase products or services which are mostly concerned within business to business marketing.
When creating a Linked-In advertising campaign you can limit who you adverts are shown to via the following variables:
Company job title / function
Geographic targeting (country or area)
Specific Target Audience – Whilst Google Adwords may allow you to restrict your adverts to appear to a set location or device, it doesn’t enable you to filter your adverts to a chosen field for example by age or company job title which may prove valuable to many marketing campaigns.
Reduced Spending Costs – Some people have found that the advertising costs of Linked-In have seemed lower than Google Adwords. One explanation for this is that there is less chance your competition will click on your advert because they will not be able to search for your advert if their details do not match your Linked-In targeting demographics.
Although your marketing campaign may seem to be more likely to appeal to a target audience which will convert, it’s no guarantee they are actively looking for your product or services at that time your campaign is live.
That’s why whilst Google Adwords campaign may not allow you to control the demographics of your search campaign as much as with Linked-In, it does however apply to an audience which is actively looking for products or services which are closely, if not exactly related to your criteria.
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