Google Adwords or Linked-In Advertising? Which One is Best?

24 January 2014

On the Surface…

Did you know the daily Google searches for 2013 is estimated at around 5,900,000,000?

As I am sure you are aware, the Google search engine is one of the most commonly used across the world on a daily basis. That’s why when it comes to finding potential search traffic for your marketing campaign, Google Adwords is definitely king.

So with such a large volume of available traffic and a wide potential audience, what’s the point of even considering Linked-In Advertising?

Linked-In Advertising

It is estimated that 560,000 business professionals around the world visit the Linked-In online network on a daily basis. This is why Linked-In is seen as a prime opportunity for companies to showcase products or services which are mostly concerned within business to business marketing.

Linked-In Targeting

When creating a Linked-In advertising campaign you can limit who you adverts are shown to via the following variables:

Company size
Company job title / function
Industry
Geographic targeting (country or area)
School name
Gender
Age

Linked-In Advantages VS Google Adwords

Specific Target Audience – Whilst Google Adwords may allow you to restrict your adverts  to appear to a set location or device, it doesn’t enable you to filter your adverts to a chosen field for example by age or company job title which may prove valuable to many marketing campaigns.

Reduced Spending Costs – Some people have found that the advertising costs of Linked-In have seemed lower than Google Adwords. One explanation for this is that there is less chance your competition will click on your advert because they will not be able to search for your advert if their details do not match your Linked-In targeting demographics.

The Major Linked-In Disadvantage VS Google Adwords

Although your marketing campaign may seem to be more likely to appeal to a target audience which will convert, it’s no guarantee they are actively looking for your product or services at that time your campaign is live.

That’s why whilst Google Adwords campaign may not allow you to control the demographics of your search campaign as much as with Linked-In, it does however apply to an audience which is actively looking for products or services which are closely, if not exactly related to your criteria.

Get in touch today to find out how PS Website Design can help you improve your SEO campaign.