21st January 2021

Why is Google My Business So Important?

Did you know that according to a study quoted by Local Marketing Institute, only 44% of local retailers have claimed a Google My Business listing? By not having a Google My Business listing you could be missing out on its many benefits.

Here’s why Google My Business is so important:

  1. It reinforces your presence on Google
  2. It’s cheaper and quicker than SEO and PPC
  3. It gets you more customers, enquiries and website traffic
  4. It provides valuable Insights
  5. It allows you to influence people with reviews
  6. It gets you discovered through voice search

Read on to find out more about Google My Business and why you’d simply be crazy not to invest in a listing!

What is Google My Business?

Google My Business (GMB) is a valuable tool that allows you to promote your business within a Google search and on Google Maps. If you use Google, you may have come across it before without realising it. It’s particularly useful for increasing your visibility in local searches for businesses like yours or for providing quick and easy access to information about your business.

When your business listing appears to someone, it’s most likely for two reasons.

  1. They’re already aware of your business and need to find information about you quickly (such as opening times, phone number etc.)
  2. They’ve discovered your business in a local area search (for example, “web designers near me”).

Let’s take a look at what happens when we search for a business nearby. We typed “Holland and Barrett Ilkely” in Google and found the following result:

At a quick glance, we can see where Holland and Barrett is located on the map with a link to some images of the business. You can directly access the website, get directions, call them or save the listing.

Further down, you can get an idea of the reviews they receive on Google - by using the visual elements of stars, it helps people to make a decision about a business at a glance. You’ll also be able to see whether they are currently open, including any irregular opening hours such as bank holidays or over the Christmas period.

In addition to this, you’ll also notice further down the page the data on popular times, snippets of some reviews and what people also search for locally:

Other elements are available too if they’re applicable to your business, such as appointment bookings or whether a restaurant provides takeaway and delivery services. If set up, you can also decide to include a little bit about your business.

As you can see, it’s very much orientated towards connecting people to your business and it’s especially useful when people are considering visiting or contacting you.

The Google My Business listing will also appear in local searches, such as “health food shops Ilkley”. In this particular example, you’ll be taken to a snippet of Google Maps that presents a few listings:

Clicking on Holland and Barrett, for example, will take you to a listing very similar to the first example, but will include a map to show you the location of the shop.

So why do I need Google My Business?

Besides offering key information about your business, there are several other reasons why you’d be crazy not to take advantage of this business tool right now.

Reinforce your presence on Google

46% of all searches have local intent. This means people are looking for products, shops or services near them (or in a local area that they intend to visit). GMB listings, if relevant to a user’s search, will always appear on the first page of Google and towards the top of the page. And since the top three results usually get roughly 75% of all clicks, a GMB listing above the organic search results is a great way to increase clicks to your website.

A listing also adds your business location to Google Maps so that when someone searches for a business like yours in your area, you’ll be visible alongside your competitors.

Cheap and fast

Running Google Ads or SEO campaigns are effective methods of achieving your business goals through Google, but they both require more time and larger monetary investments. A GMB listing is much quicker to set up and optimise and can even be approved by Google within a matter of days.

More visits

According to a study by Nectafy, 88% of consumer local business searches resulted in either a call or visit to the business within 24 hours when using a mobile device. That’s 88%! If you’ve not got a Google My Business listing yet, just imagine what you could be missing out on.

Insights

Google My Business also offers valuable data on the performance of your listing, such as how many people found your listing, how they found it and what action they performed. All useful information!

Influence people with reviews

Word of mouth is a powerful thing. You’re more likely to use a service or product recommended by someone else than one that you’ve never heard of before. Google My Business helps to amplify this word of mouth by publicly displaying reviews. These are highly influential when people make decisions and having nothing to show only puts you at a disadvantage.

Voice Search

Google My Business is also compatible with voice search and pulls information directly from the listing. You’re able to ask virtual assistants such as Google Assistant and Siri questions relating to a business. For example, if you have a voice assistant handy right now, try asking what today’s opening times are for PS Website Design. Clever right?

Voice search is forever growing and Google My Business is the easiest way to get your business appearing in voice searches.

Ready to take action?

Now you’ve learnt a bit about why Google My Business is so important, is it not time to do something about it? If you need assistance creating and verifying your own Google My Business listing, feel free to get in touch with the team and we’ll be happy to help!

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