Google SEO Plans – what’s in store for 2013?

22 May 2013

Google SEO Plans for 2013 have been revealed by Head of Web Spam – Matt Cutts. In his latest video he answers what we can expect from Google in the next few months in regard to search engine optimisation and how it will affect webmasters.

Google SEO Plans

Matt Cutts has mentioned the following plans are in place for Google SEO in 2013, however things are subject to change.

  • Penguin is due for an update! It may not seem that long since Google’s  web spam change algorithm dedicated to finding black web spam was updated, but version 2.0 is set to roll out in the next couple of months. The new penguin update will go deeper with investigations and have more impact.
  • Advertorials and Native Advertising – if someone pays for coverage – these sites should not follow page rank so that users can easily see that they are paid for and not organic.
  • As identified by users across the globe, Google are working towards improving their search results that have cleaner queries and incorporation of a change which says once you’ve seen a clusters of results from one site, then you are less likely to see it further down the results pages.
  • Panda itself will not be updated in the forthcoming months but there will be softened affects if your site has previously been affected, depending on a range of current efforts and other website qualities.

How Google SEO Plans will affect you

A compelling site – work hard to give users a reason to come back to your site.

If you are a webmaster, you will be thrilled to know that there will be more information out there. Google SEO plans include providing a one-stop-shop to go to if your website is hacked for example. This will likely to be on webmaster tools and will include next generation hacked site detection information. You will also find more concrete details and URLs to help diagnose sites in times of trouble.

If you have been creating quality content for your site then you are doing well the Google SEO changes will only bring you advantages. However if you’ve been silly enough to mess around with ‘black hat webspam’ techniques then 2013 could be a difficult year for your website.

Are you interested in professional SEO services for 2013? Call us today to learn how we can make your website successful online.