Creating a Company Facebook Page: How to Guide

19 March 2013

So you want to set up a Facebook page for your company? First, you should be congratulated for making a very wise decision which shows you know what’s working in the marketing world today. A company called Lab42 recently asked 1000 social media users questions relating to brands on Facebook, some of the findings are as follows:

  • 87% of people liked brands on Facebook
  • 82% said that Facebook was a good place to interact with brands
  • 69% liked a brand because one of their friends did
  • 34% of people liked brands on Facebook because of promotions and discounts
  • 47% unlike brands because they clutter news feeds.

Statistics like this are very useful to know if you’re going to be marketing your business through Facebook.

This guide will give you a briefing on what to do when setting up your Facebook business page, and you’ll be up and running in no time at all. It can be confusing the first time you do this, so it’s best to give this a read first before spending all day trying to figure it out by yourself.

Setting up your Business Facebook Page

Firstly go to this page.

Step 1 – Set up a Facebook Page Classification

The first thing you will do is very simple indeed. You just choose which of the 6 categories best suit you. The options are;

  • Company, Organisation or Institution
  • Brand or Product
  • Artist, Band or Public Figure
  • Entertainment
  • Cause or Community

Once you’ve clicked on the appropriate category you will have to set up some basic information, as shown below:

set up facebook page basic information

Simply fill out your basic details and click confirm!

Step 2 – About you

Your next step is to fill out some more details about your page. You will be asked to upload a photo for your page. This will be your main photo so make it eye-catching. Also, it may be useful to know that the photo needs to be around 180X180 which will then be minimized to 125X125 on your page.

You’re also required to write a little bit about what the page is for or what your business does. Don’t worry you don’t need to be a writing expert, just put together a few concise sentences to describe your company. If you have website/s associated to your Facebook be sure to put a link in the description as it’s what people will see straight away!

Step 3 – The admin bit

In the admin page you can manage your Facebook page, optimize your information and take advantage of it’s many features. Should you wish (and it is recommended), you can write a longer version of the About description that you did previously.

Did you know that you can manage permissions in the admin too? If there are perhaps more than one person going to be accessing the page, then you can create administrators. The administrators can then for example write comments and connect with your market under their name without having full permission to rule the Facebook business page!

Connecting with your market will not come instantly when you set up a Facebook page, but there are some things that you can do. It’s widely suggested that you don’t invite followers to an empty Facebook page, so ensure that you get some great content relevant to what you’re about and what you do! After this you can then build an audience and invite people from your target audience, this also makes sure that you’re attracting the right kind of customers. There are lots of advertising techniques that you can use on your Facebook Page which you will undoubtedly discover when you’ve got used to where everything is.

Step 4 – What content should I put on my page?

If you’re new to this, then chances are you won’t really be sure what content to put on your page, so here’s our advice:

  • An appropriate attractive cover photo measuring 851 X 315. This is shown at the top of your page and will give more of a visual insight into your company.
  • Choose tabs that you think your visitors will want to see the most such as photo’s if you’re advertising products!
  • Create some varied posts on your page, don’t always write the same kind of thing. Be creative and think about what’s happening around your business, what might your audience like to read? If a customer writes to you or responds to your content, be sure to connect back. This will show that you’re in touch with your market, and will make people feel important.
Step 5 – Get Analytical!

Having set up a Facebook page and gained an interactive audience, you now get know a little bit more about your audience using the fantastic tool that is Facebook Analytics. As it is in itself a whole new area to learn and understand, please read our blog post titled ‘Facebook Insights – A Beginner’s Guide’ when you’re ready to progress to this stage.

We hope that you now have a better idea about how to set up a Facebook page, but if you run into any difficulties just get in contact with PS Website Design either by phone, email, our Facebook page or tweet us! We’ll gladly answer any of your questions. Check out our Social Media Marketing Services to find out more about how we can help your business.