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10 April 2013
Do you use Istagram? Perhaps you already have a personal account and enjoy sharing your photographs? Or maybe you don’t use Instagram at all. Well we’re going to tell you why you should use Instagram – for business purposes that is.
For those of you that aren’t too sure what Instagram is all about, it’s basically a free online photo sharing & social networking service. You can download the application on your mobile phone, take photographs and instantly upload them to social media sites such as Facebook and Twitter. In fact chances are that you’ve already seen Instagram pictures over social networks, they’re the ones that look like they’ve had an effect applied to them. That’s another feature of Instagram, you can apply a host of different photo filters to your photographs, allowing you to take beautiful pictures and practice your skills.
It is true that Instagram is also a social network, allowing you to follow other’s photo streams, like photos and comment.
As well as being hugely popular for personal accounts, Instagram is now appealing to business like other social media platforms such as Facebook, Pinterest and Twitter. When people use Instagram to market their business, it’s well received with their audience.
A great example of a business using Instagram, highlighted on the official website is company ‘The North Face’ @thenorthface. You may have heard of them, they sell outdoor apparel. Using what they know will appeal to their target audience they upload photographs in different locations of athletes partaking in various outdoor activities. This achieves a very special effect in marketing of bringing the consumer closer to the brand. They’re not using Instagram to sell their products directly, they’re forming real relationships with their audience.
There are many examples of how business use Instagram on the official website, click here to find out more.
Depending on the nature of your business, how you use instagram may be beneficial to you in different ways. Remember that it is not a place to catalog your products/ services, it’s an opportunity to connect and be social – it is a social network after all! So what can you do with Instagram? Take a look at our top tips;
If you want to use instagram for business purposes and not sure how to get started, why not get in contact with us today for friendly advice.
Do you use Instagram account? What are your experiences? Share your stories with on Twitter or Facebook!
Or, if you want some more information why not give us a call?