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Everyone wants to increase traffic to their website - more traffic means more potential customers. Ranking in the earliest pages of Google means that your website will be seen by a greater number of people. Here's some helpful tips on how to get there.
First of all it’s important to understand exactly what your company is about and the products you sell. Sound obvious? Maybe so - but it will help you understand who your potential customers are and how you can better adapt to fulfil their requirements.
“If you have a dating website, does it make sense to build links with a company that specialises in funeral services?"
Imagine if Google didn’t exist. Who is the most directly linked to your business?
Building links with other websites can be time consuming - you have consider which links are going to benefit your website. If you have links which are of little relevance to your company, it will not benefit your website's ranking in any way.
Matt Cutts, head of the webspan team at Google said "The vast majority of times those links (low quality links that a competitor has) aren't counting". This is why it is important to find good quality relvant links.
Remember that Google ranks webpages not websites so make sure that you have good content to match your back links. Also Google wants to rank websites which are active and therefore fresh links carry more weight than older links.
Always build links - if you stop building links you will never dominate the rankings.
Still have questions about link building? Want some professional friendly advice? Get in touch.