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16 April 2013
Linkedin Marketing is often something that businesses miss when using social media. They may have a Facebook page, a Twitter account and a Pinterest board, but many are not aware about the benefits of using Linkedin to market their brand, products or services
As you may know, Linkedin is not like other social media platforms. The reason being is that it’s a professional network, with 161 million professionals worldwide making connections and using the platform. Linkedin members actively look for work, endorse themselves and others based on different skill sets, update their profile according to their professional accomplishments.
Linkedin is perhaps not used as much as other social networks due to the fact that people don’t understand how it can benefit a business. You don’t just have to market yourself on Linkedin, you can market your company too. Linkedin is renowned as being powerful, especially of recent as it’s gaining popularity and people are gradually realising it’s true potential.
In order to get started with Linkedin Marketing, you need to create a Company Page. This allows you to tell others about your business, highlight your products/ services and eventually connect with your follows, advertise career opportunities and commence word of mouth sales.
So what are the benefits of marketing with Linkedin?
Another great benefit of using Linkedin is to use the blog app. This allows you to link to your website blog so that new articles will be published directly to your Linkedin Page, generating more reach.
Linkedin Marketing can be really great but like with other social media platforms there’s a certain etiquette to follow.
Linkedin Marketing is often really overlooked but the only way for you to discover how powerful it can be is to try it for yourself.
Are you partaking in Linkedin Marketing? Do you have any tips or advice? Feel free to connect with us today!
Or why not have a look at our Social Media Management page?