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10 September 2014
When it comes to advertising your product, the Internet has become a great magnet for attracting potential customers. The Internet provides advertisers with the opportunity to target their audience through interests and demographics.
One of the most popular forms of advertising is PPC. So the question is, does PPC advertising offer the best return on investment compared to non PPC?
The simple and predictable answer is – it depends on your business. Therefore learning a little bit about PPC and Non PPC can lead you in the right direction, and guide you to make the right decision that suits you.
PPC stands for Pay Per Click, it is also referred to as CPC (cost per click).
With PPC advertising you pay for each click your ad receives. For example if you are spending £1 for each click, then 10 clicks will cost you £10. You will be charged each time someone clicks on your ad or sponsored story. Cost Per Click is also called PPC, Pay-Per-Click.
Here are just some of the advantages of PPC advertising;
Unfortunately there are some downsides to PPC advertising, here they are;
Whether your business is new, re-designed /re-launched or you just want to get exposure, PPC advertising is a worthwhile option. PPC ads will be displayed with search engine results which will attract customers straight away. Even if you are waiting for natural SEO techniques to kick in, PPC advertising can fill the gap and give you a boost.
CPM stands for Cost Per Impression, and this refers to to cost per thousand impressions and is used by the advertising industry to describe how many people have viewed the banner ad (page views), or received an impression by seeing the ad. You will pay when people see your ad.
This method is profitable to both publishers and advertisers, but perhaps more for publishers as they will be paid for every thousand page views that the site receives. For the ad owner this method could be extremely profitable or could not really work in your favour. CPM does not have a big role in your advertising ventures unless you are lucky enough to be receiving thousands of visitors a day, if not, then it’s not profitable.
Flat Price advertising is where you pay per month for an advert on a website. The advertiser and the publisher will agree upon a fixed amount, this is probably the most common approach used.
Putting your ad on a well established site is going to give you what you pay for. New websites could be a risky endeavor, so it is important to choose one with a good search engine ranking. You will also get your money’s worth if you deal directly with the site owner. For new businesses that don’t want to take big risks associated with PPC advertising and CPM and keep control of their fees, this could be the right option for you.
Again this really depends on what your marketing and advertising strategy is. It is important to have a clear view on this and who your audience is before you decide to use PPC or a non PPC advertising method.
If you would like guidance on choosing the right advertising method or about PPC advertising, why not have a look at our Pay Per Click Management Page.