The Internet has brought about changes to how we write for business and for pleasure. We're not just referring to the chat abbreviations such as LOL, or communicating via emojis! We are talking about the creation of real content written with purpose and intent.
An online press release is a fantastic way of getting your message out there. You have the option of posting it to your blog or to an outside hosting service.
A press release is a way to let the world know what you are doing and why it matters. It can be a great tool for marketing, publicity and even promotion of your product or service. If it gets picked up by the media, even better.
So, how do you go about writing an online press release? Here’s a step-by-step guide:
Follow these simple steps and you will be able to get the most out of your press release;
Your headline is the most important part of your press release. Make sure it's short and catchy so people will see it above other messages.
Incorporating keywords into your content will help search engines rank you higher. In order not to get penalised by search engines, make sure that the number of keyword uses does not exceed 2 per page. Avoid using too many words without adding additional information such as context or examples which can enrich readers' experience with long-form blogging/press releases
Make sure you have all the information you want to convey. (You'll be surprised how many people miss this!) Treat it like a news story: use the inverted pyramid.
A press release has a very specific structure to follow :
Start with the Header - this should read 'FOR IMMEDIATE RELEASE'
Dateline - do not send an article without a dateline, it should be placed under the header and before the headline or at the beginning of the release body
Headline - catchy informative title in Bold but without CAPS. Start with the most newsworthy and attention-grabbing information, that will stop people in their tracks and make them read on.
Main Body - Continue on to the details and make sure you don't forget those all-important 5 W's (who, what, when, where and why). You should really use language that appeals to humans but also works with search engines. You can optimise a press release in the same manner as a blog or a website. An optimised press release will have much better search engine results, getting you more traffic.
Take readers to other places - the Internet is designed to be interactive so use this to your advantage and direct the user through links to different places whether it is on your site or someone else's.
The press release information finished with the words End Content to signify the end of the text.
Contact Details - It's important to provide contact information for follow-up purposes, such as a name, email address and telephone number. This will show potential recipients that you are willing to answer any questions they have in relation to the content of your press release.
Finally Ensure you have all the details, addresses or website links needed for people to be able to find out more.
When you are happy with your content, make sure it is proofread and edited before publishing. Once everything is in place, publish it online and share it via social media channels. You can also consider submitting to the traditional press or press release websites to take advantage of those additional SEO benefits.
By following this simple guide, you’ll be able to get the most out of your press release and ensure it reaches a wide audience. Good luck!
We hope this helps you with your press release ventures! Please get in contact if you have any questions.