When your social media accounts have been silent for quite some time, it might seem like all is lost and social media success was just a dream from a bygone era.
However, it is possible to refresh and revamp your social media presence, effectively bringing it back from the dead. Here are our top tips on rising from the ashes.
Firstly, take a look at what you’ve got to work with. Before the revamp begins, check the profiles you have all state up to date information.
Whilst you’re checking, make sure you also update your passwords and remove access for anyone that does not need it.
If you’re planning on a comeback that rivals Take That in 2006, you should definitely make sure that your profiles are branded.
Imagine you’re sat in front of a number of screens, one for every social network profile your business owns. Glancing across these screens, there should be no doubt that these are all the same business. It’s got to scream “this is us!”
Examples of things to look at include:
If you’ve got a website, a physical shop or are running adverts, you’ve likely got an idea already of what this would be. Perhaps the main thing to think about is your tone across social media. Are you changing it from before? Will it be different depending on the social channel?
Remember: unless things have gotten really bad, you’re not starting 100% from scratch. You still have your remaining followers and hopefully some useful data and insights from when you last worked on your social media.
Winston Churchill once said, “Those that fail to learn from history are doomed to repeat it.” The same applies here. So before you dive into creating some new posts, take some time to look at what was happening before the account bit the dust. Ask yourself:
Whether it was you or someone else in the business, you need to make sure you don’t repeat those mistakes or you could end up right back where you are now, reading an article such as this one. Really take the time to strategise for the revamp.
When it comes to returning to the world of social media, there’s no point announcing it and drawing attention to your absence. Just get stuck in there and hit the ground running with some great content. Not all of your content is going to go viral and it will require some experimentation, so be prepared to put the work in.
The next thing to remember is consistency. Posting twice a day for a week and then falling silent the next is not the best strategy. You need to post regularly and commit to it. In this example, we’d recommend spreading the posts out across the two weeks to maintain a consistent presence. Don’t spam your followers but don’t let your presence be forgotten. Be balanced.
If you’re posting on Instagram, Twitter or Linkedin, make use of the hashtags feature, which increases visibility.
If you could benefit from using Facebook groups, Facebook events or Facebook storefront in some way, leverage this too.
Use everything at your disposal to ensure your social media gets the rejuvenation it deserves.
It’s important to understand why people use social media. They don’t use it with the intention of finding adverts. They use it to be social and share content. They want to be entertained, educated or informed. Try to provide this value alongside selling.
And remember, social media is a two-way street. If you receive a comment, respond to it. If someone praises you, thank them. Provoke responses and be a conversation starter.
Being consistent on one channel is much better than spreading yourself thin across 5 different channels. Make sure you’ve got the capacity to manage the channels you want to be active on.
If you’ve not got the resources or time, it might be time to think about downscaling to one or two channels or seeking assistance from some friendly social media experts.
Finally, think outside the box.
Your social media success might not lie with resurrecting a Facebook or Twitter account that never took off. You might find that future growth opportunity lies elsewhere in the world of social media. Brands such as ASOS for example, currently have more followers on Instagram than they do on Facebook.
Could you perform much better on Instagram, Pinterest or TikTok? Is there a new audience you can reach through using new social channels? Definitely food for thought when revisiting your social media efforts.