3 SEO Misconceptions Your Business Needs to Know

15 March 2014

1. “I want to be ranked as the number one result on Google”

Any company can rank as number one on Google – if they type their exact company name into a Google search engine. If you do not rank as number one for your own company name, please get in touch with us.

Remember, if you’re looking to get ahead of your major competitors and compete for the more popular keyword phrases, it won’t simply happen overnight. SEO work is not just a one time job, it is continuously ongoing. If anyone tells you otherwise you should run a mile!

2. “A great number of links is all I need”

In the past, many link building strategies revolved around obtaining as many links as possible in order to improve your website’s search engine rankings. In today’s world of SEO however, bad quality irrelevant links can seriously harm your website’s rankings and it will not take long for Google to be aware of your motives.

It’s no use being able to encourage an influx of visitors to your website only for them to find out that your actual website isn’t in fact what they were seeking at all. That’s why it’s important to have good quality content that proves valuable to the visitor.

3. “My top priority is visitor volume”

Yes the amount of visitors to your website is important. However, you need to ask yourself the question, is my website actually converting those visitors into a measurable return on investment?

If your answer to the above question is no, then you need to consider focussing on attracting the visitors which are most likely to be interested in your business, so they have a higher chance of converting. Remember, search engine optimisation is not just about improving your website’s visibility, it is also about improving the experience for the user.

Go back to the primary reason why you wanted a website in the first place – I’m sure it wasn’t so that many more people would simply know of your business, It was something along the lines of increasing your business revenue right? Well keep this in mind when analysing detailed SEO statistics.

Get ahead of your competition today, ask about the SEO Services we offer and find out what we can do to improve your search engine rankings.