Wondering what a bunch of buckets can do for your social media strategy? Well, nothing on their own, but when you fill these buckets with content, that’s when the magic starts! But how do content buckets work, exactly? Allow us to explain...
Imagine you have 10 buckets. You label each of these buckets differently and fill them up with whatever is on the label. You then pour a little bit from each bucket into a glass. This glass represents a social media channel. When the glass is empty, you refill it with your buckets.
In case our analogy was a little too whimsical for your taste, a content bucket is basically another name for a content category. By creating a range of different content categories for yourself to focus on, you can help plan your content more effectively and keep things varied and interesting. Because no one goes to social media for boring content! It also means that when planning your content you’ve got more of a structure to follow. It’s what we do here at PS.
You might decide to label one of your buckets “blog posts”, another “testimonials”, “videos” and so on. With this method, you can provide content for everyone’s preferred medium.
If your business has a range of different clients or customers, you may want to segment your content even further by using buckets that focus on each type of customer. For example, at PS, we offer multiple services such as website design, SEO, PPC and social media management. Therefore, some of our social media content is tailored specifically to people who might want us to redesign their website.
It’s also good to try out different types of content to see what people like best from you and which types of content aren’t really hitting the mark.
How long is a piece of string? The time and effort required to create content buckets and use them across social media will depend on how much you’re willing to invest in it. Your “testimonial” content bucket could be a simple image or it could be a recorded video. Making this content will take considerably different amounts of time and resources.
If you’re a busy business owner though, you might be thinking where will I ever get the time to do that? And that’s where we come in. PS Website Design has its own social media team that will work on these content buckets for you and execute them too. Get in touch with us today to discover what we can do for you.