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21 May 2014
If you think that social media is not worth the time and effort then at least consider this – last year internet users spent more than 25% of their online time on social networking sites. So make a promise to yourself to set aside some time on a daily basis to commit to your social media campaigns (be it only 11 minutes).
Social media is all about maintaining regularity and sharing what’s new. If you work on your social media on the odd day off, this is not enough. It’s far more effective to do a small amount on a regular basis. By making regular posts, you have a better chance of exposing your brand to the most relevant people that will be interested in your business.
Take a look how many people are interacting with you on a daily or weekly basis. You can then see which posts attract the most attention from other social media users you and strategically plan out how to move forward and further improve your campaign.
Map out all the people who are likely to be the most interested in what your business has to offer. By doing this you can adapt your posts to better relate to your target audience and increase your chances of gaining more business.
More often than not, the people who you email will often be the most suited audience that will be interested in your most recent social media posts. So why not take advantage?
Do you remember a long time ago… in a galaxy far far away when you first set up your social media profile? No? Well maybe it’s time to have a look at what your profile says about your business now to make any necessary updates which may prove valuable to your business. This could be as simple as updating a business contact number or address.
Contact us today to take the first step to improve your social media profile.