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7 May 2013
New website for a new season. Now that summer has finally arrived shoppers all around the country are venturing outside and spending more money. Whether it’s on clothes, food, sunglasses, flowers or home accessories, people feel good in the sun. The change of season can influence shopping habits, we’ve all fallen victim to it – grabbing a quick ice cream on a nice walk, getting some new decorations for your garden or taking a trip to a new place and buying a few odd bits from shops that you wouldn’t normally see. A new website can make the difference this summer between a boom in sales or loosing out to your competition.
Your company has probably had a website for a while now, but the time HAS come that you re-think your presence on the Internet. Just like every industry things change, new rules appear, old rules disappear – the Internet and digital marketing are no exceptions. Your corporate website needs to keep up with the latest trends in order to seriously compete within your market.
With people using the Internet more and more to search for products before shopping, it’s really vital to have a good looking and functional site that displays highly on the search engine result pages. So what are businesses doing now with their websites?
Your website should be the virtual shop window to your store. You’ve heard of the online shopping phenomenon, the digital high street works in a very similar way to a real life high street with physical shops. We’re now in a society where customers will check you out online before visiting your physical store.
Answer these questions;
If you’ve answered NO to each of these questions then now think about your current website. What message does it give to your customers? Your customer who is going to choose the business that looks the most reliable and the most trustworthy. Would you enter a shop that looked… dodgy? No, nobody would. You would enter a shop that looked safe, visually pleasing, competent and professional, and that is exactly the impression that you need to give with your website. If you don’t already have this, then it’s time to seriously consider a new website.
Especially with mobile searches on the up. People are searching for services and products on their phone, on the move. Your new website could be the determining factor between you and sales. A new website that responds to mobile platforms and other devices is becoming more and more necessary if you want to be taken seriously as a business.