Importance of Good Web Hosting – Why Cheap Isn’t Always Cheerful

30 January 2014

When looking for web hosting, it’s important to find a company that is reliable and has a good reputation. Often many people will focus on how much their web hosting will cost, rather than the features the service offers.

Why spend the time and effort designing a good looking website with easy to navigate features, only for it to have a slow upload speed or even worse – be unaccessible to your visitors because of downtime?

“What Might Go Wrong if I Choose The Wrong Web Hosting Company?”

Loss of Business Revenue – if you are an E-Commerce website in particular, if a visitor experiences elements of down time or slow page load speed, it’s possible they might consider shopping elsewhere.

Negative Effects on SEO Rankings – if your site struggles to load or has frequent downtime then you are providing a bad user experience and this will be noticed within the major search engines.

Website Attacks – sometimes cheap web hosting packages can lack crucial security features. It’s important to see if your web hosting company offers a service which will back up your website to a remote server; ensuring that if you are victim to an attack it is easy to restore your website back to its original state.

It’s Better to Have Backups Than to Be Sorry

You never realise just how valuable a web hosting service is which backs up all your website files until it’s too late. If a hacker infiltrates your website and deletes all of your files it is possible all of your website data will be lost and you might have to start all over again.

“I Use a Web Host Server Which is From China For My UK Domain, Will This Have an Affect on My Rankings?

The short answer is yes. Matt Cutts, head of the Webspam Team at Google, has said in the past that Google will use your IP as a ranking factor. So if your web server is based in a different country to the one you are currently looking to target; it might not carry as much strength as you think.

Remember if you’re an E-Commerce business or if you’re running a website which is rich in content, you will need a good quality hosting service to ensure your website runs as smoothly as possible.

To find out about our website hosting services and what we can do for your business, get in touch today.