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30 May 2014
Following on from our first post, this post is the second in the series about 5 key areas to improve the way your website works for your business covering: website target audience tips, how to make your website visitor friendly, distinctive features of a website, how to create trust and reliability on your website and remarketing tips.
Making sure your website is visitor friendly is key to ensuring a user stays on your website. If a website is designed to accommodate all kinds of users it’s more likely that visitors will want to come back to your website.
If your website isn’t designed to be customer friendly, your visitor tracking software may show a high proportion of users leaving your website without making interaction with other pages or spending a low amount of time on your website.
Today we look at some of the key areas you need to focus on to ensure your company offers the best customer service possible from the minute a potential visitor lands on your website.
The visitor’s need – the need for web speed
With the recent development in technology and the new faster 5G broadband just around the corner, a user’s expectations on how quickly they can access the information they need has greatly changed. According to an article by Kissmetrics, almost 50% of online users expect a page to load in 2 seconds or less and will often abandon a website if it hasn’t loaded within 3 seconds.
Often the way your website is built and designed can affect how long your website takes to load. If your website takes a long time to load its probably going to be costing your business money. By fixing issues such as large file sizes and poor website hosting, you may be able to increase your potential conversion rate.
Enhanced user functionality on all devices
Last year the total amount of online traffic for mobile and tablet users increased from 22.8% to 37%. Whilst nearly all websites are accessible on mobile and tablet devices, they may not be easy for users to easily navigate through your website due to website design and build.
Example: if a user has to zoom in and scroll left to right on their mobile or tablet device, this may provide an inconvenient user experience for users wanting to quickly find information or make a purchase.
Often on-site analytical data has shown that if a user’s experience is compromised, a visitor may leave your website sometimes without making another interaction – for e-Commerce websites this means abandoning their cart completely.
Building your website in a custom built responsive design will ensure your website adapts to the user’s mobile or tablet device – making it fast and easy for visitors to navigate around your website without having the headache of zooming in or scrolling left to right.
Chrome, Firefox, Internet Explorer, Safari, Opera
Most users have a favourite browser they like to use when searching for information online. Images, text and website functionality can differ depending on which browser a user chooses to view your website.
If your website hasn’t been designed and built to ensure it performs to a uniform standard across all browers, it’s likely to be having an impact on your visitors’ experience. Regular browser testing can help your website avoid any inconsistencies for visitors and will help you to more accurately interpret your website performance statistics.
To find out more about how we can help you make your business website work harder for your company get in touch today.