Cookies are very important, but sadly we are not talking about edible chocolate chip cookies – no, we mean browser cookies, also known as tracking cookies. To a non-tech savvy person, browser cookies are something of a mystery. You are probably aware of them - in fact it’s hard to miss these days as most websites have prominent banners warning you of their cookie handling policy as soon as you land on their website – but what do cookies actually do?
Cookies are small text files. Every time you visit a website, a small cookie is downloaded to your computer. When you go back to the website, the cookie is sent back to help create a more personal experience for the visitor. Cookies enable websites to retain log-in information and passwords, which can be useful if you are prone to forgetting these things. Cookies also enable website owners to analyse their web traffic, as they provide useful information such as what pages a visitor has landed on and how long they stayed.
Antivirus software can detect and delete cookies, but as soon as you revisit a website, cookies will be downloaded again unless you change your browser settings.
According to the Information Commissioner’s Office:
If you need any advice on cookies and privacy policies, feel free to get in touch.