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17 December 2012
This article continues on from the ‘Emotional Triggers in Web Design’ Post, and explores what makes users click on links to websites.
Think about why you choose to click on some sites rather than others, why you ignore certain marketing emails, and why you would avoid some adverts on your search results.
Certain products or services will appeal to you more than others, it’s normal. If you’re searching for shoes and an advert for car insurance appears, chances are its not going to interest you at that particular moment in time.
What about trust? Are you are more likely to click on a link that seems trustworthy? Specific clear links with straightforward language are probably going to appeal the most to you, as over-selling or something that sounds too good to be true, will appear dishonest and deter potential customers.
The first page of search results are regarded as the most useful by the user, but how do you reach out to the them and get that all important click to your site?
Did you know that your web experiences are highly influenced by the unconscious thoughts and actions that are controlled by different parts of your brain?
It’s important to understand the behaviour of consumers on the internet if you want to sell them a product or service.
Web users click on your link because it sounds interesting. Be bold and take risks, don’t shrink into the crowd.
Stick to the following tips and you can not only make web users click on your site link or advert, but stay on your page.
Did you know that there are is a difference between how older and younger generations behave concerning the interaction with Online Advertisements?
According to research carried out by Crowd Science on advertising attitudes, the following results were found;
These kinds of statistics can make you more aware about how your target audience would respond to your Online ad and what makes users click!
Landing pages can make or break you.
Put yourself in the position of the consumer. What is going to make them want to stay on your page? Great content? Emotional triggers? A clear Design that mirrors your industry? Yes all of these, plus clear upfront information. Remember that the visitor has absolutely zero interest in scouring your website for the required information, so get everything readily accessible or else they will lose interest and go to another site.
Hopefully you can now start thinking from the consumer’s point of view and coincidentally devise a master plan to make users click! The recipe to more customers is individual for all businesses, and what works for you may not work for someone else. So, consider our tips and advice and you will go far.
If you would like to speak to us personally about how to make users click on your site, then don’t hesitate to get in contact today. If you would like to know more about how we can help you improve the way your website works for your business, take a look at our conversion optimisation services.