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Google Author snippet has captured the imagination of both the authors of the content as well as the SEO experts looking for newer ideas to optimise the web pages. In short, Google Author Snippet is a small code that helps Google Search Engine in identifying and assigning the author to the content. The programmers use two kinds of codes to introduce author snippets into the web pages: Rel=”Author” and Rel=”Publisher”, the former assigning content to the author and the latter to the company or business. These snippets are integrated with the author’s Google+ profile
The SEO advantage of the author rich snippet can be gauged from the Google search results.
Apart from the hidden SEO benefits, the author rich snippets also enhance the social quotient of authors and bloggers.
Undoubtedly, the author rich snippets have contributed a great deal to identifying the content with its original author. However, as an author, you must ensure that your Google Plus profile photo is of good quality with a recognizable headshot.
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