lf

Search Engine Optimisation

Everyone wants to be at the top of Google, right?

So everyone wants to be No.1 on Google, but what you actually want is more business, and a top listing on Google does not always guarantee this. In fact, we see loads of companies investing time and money into phrases which actually fall way short of their expectations.

So, there’s a lot more to SEO than first meets the eye...

Where
should you start?

The Relevancy of the Content

There’s not a cat in hell's chance (meow) of Google ranking your page if your content isn't relevant to the phrases you're targeting. And when we say relevant, we mean fresh, unique, informative content which isn’t spammy. The sort of web page you’d forward on to your Auntie Nelly if she asked you to send her a link to a “How to Make a Yorkshire Curd Tart” site you’d recommend.

The Quality of the Website

Yep, Google definitely don’t want to send their users to a page which is slow to load, has a shocking user experience across all devices, is full of broken links and is very difficult to read. So you’re going to want make sure that your website is nice and clean if you want to start out-ranking your competition.

Link Building & Online Presence

Since day one, Google have used links from other websites as a kind of endorsement. After all, why would site A link to site B, if it wasn't going to bring extra value to the user reading site A? Companies with a social presence, and are listed with Companies House, are just a few of many things which Google consider an “endorsement” that your site is reputable.

What
do you need to do to get on the first page of Google?

Although the 3 core areas mentioned above are what Google base their algorithm around, there are hundreds of individual aspects which fall under each core area. It was reported that last year alone, Google rolled out over 500 new algorithm updates making Google Search a better place for all of us. Which is great for all of us that use Google but on the flip side it does bring inherent challenges to SEO companies!

The only company that holds the keys to the algorithm is Google. If you’re considering SEO you need to know that this is not a quick, one time fix which you can appoint an SEO company for a couple of months and then walk away. It takes expertise, refining and monitoring.

How
much should you be paying for SEO?

In our Industry, you really do get what you pay for- and here's why...

Nobody jumps right in and appoints an SEO company without doing some homework first (we hope). If you’ve Googled around you’ll have seen all sorts of promises and packages.

If ever there was an industry in which you get what you pay for, this is it. In our industry, time is the commodity. UK professional SEO Companies, who actually know what they’re doing, seldomly work for less than £50 per hour. So, when you actually look at how complex SEO is, it’s easy to see that working an hour and half a month on your SEO isn't going to get you the results you're after. How can it?

So how much do you need to invest each month?

It’s a tough one. Basically, every client is different. What you need to invest will come down to:

  • Which keywords you’re targeting and how competitive they are
  • How many keywords you're targeting
  • What your current ranking position is for the targeted phases
  • Which pages you’re targeting
  • How quickly you want to rank
  • What your existing backlink portfolio looks like
  • How old your website is
  • Overall health of your website

All the above factors, plus a whole load more, help us to assess how much you should be investing. But on average, our SEO works usually start from around £1,500 per month. If you’re interested in having a chin wag with one of our specialists, drop us an email at: pageone@pswebsitedesign.com.

0 Ranking Keywords in 15 Months!

Blachere Illuminations

In 12 Months, 0 First Page Keywords!

Blachere Illuminations

0% Increase in Top 3 Keywords in 12 Months

Blachere Illuminations

In 3.5 Years, 0 Top 10 Ranking Keywords!

Mackenzie Stuart

0 First Page Keywords in Just 3.5 Years!

Mackenzie Stuart

In 3.5 Years, 0 Ranking Keywords!

Mackenzie Stuart

0 Days to Gain 4 Top 3 Ranking Keywords!

Modern Garden Rooms

An increase of 0 Top 3 Ranking Keywords!

Number One Plates

In 6 months, an increase of 0 Top 3 Ranking Keywords!

Number One Plates

0 Top 3 Rankings Keywords in 29 Months on a Brand New Domain!

Resin Drives Trade

0 First Page Rankings Keywords in 29 Months on a Brand New Domain!

Resin Drives Trade

0 Ranking Rankings Keywords in 29 Months on a Brand New Domain!

Resin Drives Trade

0% Increase in First Page Rankings Keywords in 29 Months!

Sabur Inks

0% Increase in Rankings Keywords in 29 Months!

Sabur Inks

In Just 26 days, an Increase of 0 Ranking Keywords!

SSE Worldwide

Summut
for Nowt!

We’re guessing you’re looking at more than one SEO Company! Which is good so long as one of them is us 😊. There is a lot of long grass (or Yorkshire Heather) to wade through. So we’ve put a handy little procurement checklist together for you - drop us an email and we’ll send it over.

Get in touch now!
CLOSE
Cookies

Yummy Cookies!

Although they're not made out of chocolate, our cookies do help to make your experience on our website as enjoyable as possible.

Yeah, I’m OK with that Heck no, get me out of here! Cookie what? Tell me more...