How to Ensure Your Website Works for Your Business: Target Audience

22 May 2014

According to internetlivestats.com at the time of writing there are 953,096,600 websites online today. More new websites means more new competition. If your business hasn’t been performing the way you expected it to or you’ve recently seen a decline in business it is time to start doing something about it.

This month we will be looking at 5 top areas which will help improve the way your website works for your business. These are: website target audience tips, how to make your website visitor friendly, distinctive features of a website, how to create trust and reliability on your website and remarketing tips.

Target Audience

Target Audience? Who are they? How do they search? How do they talk?

Have a look at your company’s website. Is it customer focussed? Does it suit your target market? If the answer to any of those quesions is no, now is the time to do something about it.

If your website does not have any visitor tracking software such as Google Analytics then make sure you put this in place before changing anything on your website.

Once you have collected a good proportion of data from your visitor tracking software, it’s time to look at your website in more detail.Start by looking at the most popular pages, where your visitors are coming from and how long the average visitor spends on your website. These are good starting points which should provide an indication of the areas you need to improve on your website.

Try to ensure the following:

  • Customer focussed text less of the “I” more of the “you” – customers want to be assured you care about them, not how much money they are going to make you.
  •  Don’t just say what you offer, say why you’re different – if your website text says what your business does a customer will read it. If your website text says what your business can do for a customer and how you stand out from your competition a customer will remember it.
  • Say it loud, say it proud and keep saying it – people who search the web today have a greater need to find things quickly. Previous surveys have shown more than 3 out of 4 people will scan text rather than read word for word. Making sure you have strong titles and visible call to actions will ensure you visitors can quickly find what they are looking for.

If you want to know more about what you can do to make sure your business website meets your goals and objectives, get in touch with us today.